Notes on opening up multi channel markets

How Smart Companies are Opening Up Multi-Channel Markets

Brick and mortar to e-commerce; simply opens new venue

Doing away with ineffective traditional marketing and increasingly using search marketing and search optimization

Automate online processes as much as possible

24/7 advantage

Research online, buy offline. 

Research offline, buy offline. 

Use offline presence to drive online sales.

Use online presence to drive offline sales.   

Local search

Regional search

National/global search

Mike ran Fineline Screen Printing for 25 years before expanding to Cheapfasttees.   

Uses existing infrastructure. 

Operations equipment

Phone and computer networks

Some changes in tracking and minor changes in bookkeeping/accounting