Leveraging behaviors for marketing advantages...

March 06, 2009

Leveraging behaviors for marketing advantages...

Privacy is definitely the biggest concern today. There has been the concern that through such approaches as deep-packet technology, companies can leverage information through subscriber-based providers to marry anonymous behavioral segment data and identify real people. --Joe Apprendi

Mar 6, 2009 1:33:00 AM | Marketing

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Glenn Beck on the 401k... Cash in your 401ks right now. --Glenn Beck

SERPs and Local Aggregators... If a searcher is sophisticated enough to actually search with a geotargeted term, the local results are the first thing you see on the SERPS. In addition, for many local listings there are sub categories linking off to sites that Google feels provide valuable information about that business. This means that sites which are acting as local aggregators of business information are going to motivated to provide thorough and accurate information to be listed there. This will greatly improve the overall search experience. -- Todd Butcher