The only thing certain in marketing?

March 13, 2009

The only thing certain in marketing?

Just because there's enormous pressure today, the best don't ignore the fact that tomorrow is right around the corner in the form of a 2010 plan. And when looking ahead, the only thing certain is that historical norms are no longer a reasonable guide. So the best are anticipating the key questions for their 2010 plan and working on getting some answers now. --Pat Lapointe

Mar 13, 2009 10:31:00 PM | Marketing

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